According to Reebok, “The sport of fitness has arrived.” And it’s all starting in the Back Bay area of Boston, home to Reebok’s first ever CrossFit box. With pull-up bars, barbells, ropes, rings, and zero bells and whistles, the Reebok brand of CrossFit emphasizes the same founding principles (think: constantly varied, functional movements at high-intensity) but with a splashy campaign, world-class competition, and some undeniably sweet new gear.